Today I read, in HOW magazine, “creative integrity” which is a term I hear a fair bit thrown about by graphic designers.
“Creative integrity” is a term I hear thrown around by graphic designers; and since I am new the scene, it is new to me. I did not give it too much thought until today when I read it in HOW magazine.
When seeing the words in print, it hit me: what does creative integrity mean? The word integrity, to simple put it, means someone is moral and ethical or something is intact. I crossed off the first since creativity is not a person and hence by itself has no morality. Which leads to, how can creativity be intact, be whole, or in perfect condition? If creativity can have integrity, then surely we can have imaginative integrity and inspiration integrity. I do not know how you truly measure imagination, inspiration, or creativity—or measure the wholeness. Creativity is simple not concrete enough to have integrity.
Perhaps instead of creative integrity, people mean artistic integrity or the integrity of the design. In either case, the use of the descriptive terms is a better choice.
Its a term designers use when they dont want to bend to what a client REALLY wants to see. Its frustrating sometimes when you are happy with a design, then some muppet wants to make a pigs ear of it, but hey, if they are paying for the work and you gotta eat, then be prepared to whore your talents and drop the prissy-ness.
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